7/14/2020 10:25:22 AM The Visibility Problem Facing Every B2C & B2B Online Brand. By Stephen Sumner With revenues in the toilet, enforced redundancies looming, all manner of businesses having no option but to become fiscally tighter, so,...
6/29/2020 12:57:37 PM Why Your Media Agencies Cookies Are No More? By Stephen Sumner According to a recent survey from the Interactive Advertising Bureau, nearly a quarter of media buyers, planners and brands will not...
6/9/2020 9:19:48 AM Why The Marketing Bubble Has Burst & How to Fix It. By Stephen Sumner If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
6/9/2020 9:02:19 AM The Humpty Dumpty Conundrum in Media Agency Ad Land. By Stephen Sumner Do you remember the nursery rhyme 'Humpty Dumpty'? Well there been something similar going on in agency land for the past decade or so,...
2/10/2020 11:40:10 AM Social Media is great for paid media - BullS#]t!! By Stephen Sumner Media agency review sessions for some can be weekly, but for most its a monthly retrospective session, the purpose is based on your media...