8/16/2020 12:00:00 AM To Succeed In Retail Today - Think Immersive Experiences & Media! By Stephen Sumner Back in the day (my day that is) retail was not just about the transaction, sure that was the end goal but in order to win over a...
6/29/2020 12:57:37 PM Why Your Media Agencies Cookies Are No More? By Stephen Sumner According to a recent survey from the Interactive Advertising Bureau, nearly a quarter of media buyers, planners and brands will not...
6/9/2020 9:19:48 AM Why The Marketing Bubble Has Burst & How to Fix It. By Stephen Sumner If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
5/4/2020 12:00:00 AM What Skills Do Marketing Directors Need When There's No Ad Budget Post Covid? By Stephen Sumner Marketers are becoming more and more responsible for the communication aspects of the marketing mix – with social media, PR, CRM and...
3/31/2020 11:24:42 AM Post Covid-19 Marketing Simply Has to Become Social Media Experts?. By Stephen Sumner Without a doubt this is a real tangible scary time, but collectively we simply have to believe we can pull through this crisis. The one...
8/22/2019 12:00:00 AM Whats 'Humpty Dumpty' Got to do with your Agency Fees? By Stephen Sumner Do you remember the nursery rhyme 'Humpty Dumpty'? Well there been something similar going on in agency land for the past decade or so,...
5/28/2019 9:35:13 AM Advertising, does it really work as a value exchange?. By Stephen Sumner There's an ongoing debate, some would say panic in 'ad land' which includes the agency eco-system, who its seems, are keen to perpetuate...
5/15/2019 1:16:17 PM Why the healthcare market needs 'Hearing Aids' By Stephen Sumner I have 5 grown up Children, two of them were born profoundly deaf, this means that without hearing aids they wouldn't hear a pneumatic...
5/3/2019 9:05:52 AM Why Does 'Venture Capital' Value Social Media Bloggers? By Stephen Sumner Jane Manchun Wong is a 23-year-old technology blogger and app researcher famous for uncovering new features before they launch. By...