1/31/2023 11:27:07 AM Gary V saying it like it is…"Let there be no confusion, brand and business results go hand". 'Business truths' for CEOs... By Digital Leadership Associates Gary Vaynerchuk has never been one for dancing around the issue, particularly when it comes to branding, modern marketing, and sales. He...
1/31/2023 11:00:03 AM In the midst of all this commercial disruption, are you a growth leader or are you slow to action..? By Digital Leadership Associates Last week I was presenting in person to a group of professionals on Digital Influence. This was an interesting group as the ‘win’ for...
1/16/2023 10:45:56 AM A 5 minute read to improve your commercial future...Why you should take Thought Leadership seriously in 2023... By Digital Leadership Associates For anyone who reads any of my content, you may have noticed that all through 2022 I was raving about the '2021 Thought Leadership Impact...
1/5/2023 2:33:51 PM How To Inject A Startup Mentality Into A Retail experience, Without Budget-Crushing Investment. By Stephen Sumner As far as 'experiences' go physical retail (pre-Covid) in my opinion seems to have leaned too far into the transactional experience...
12/17/2022 3:35:57 PM This is all artificial...or is it? By Digital Leadership Associates There are several reasons why you might want to write articles. Writing can be a great way to express your thoughts and ideas, and can be...
11/28/2022 4:33:39 PM What matters most? Holding onto an old-fashioned idea and hoping you are right or the success of your company? By Digital Leadership Associates Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
10/25/2022 9:54:31 AM Our commercial worlds have evolved beyond recognition, yet we are still hiring the same people… By Digital Leadership Associates You may have noticed there are a lot more job adverts being posted for Sales and Business development professionals of late. What does it...
10/25/2022 9:38:25 AM "I don’t want to post personal content on Social Media…" By Digital Leadership Associates I don’t want to post personal content on Social Media… We hear this a lot, but it’s a distraction and you’ve missed the point. An...
10/10/2022 4:05:46 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi.The local council introduced a cash...
9/21/2022 1:45:26 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi. The local council introduced a cash...
8/17/2022 3:03:39 AM Why Networking Matters...in all aspects of your business By Tracy Borreson We all have different relationships with "networking". Many people see it as a "sales-only" activity. As in, it's only something you do...
8/13/2022 11:09:48 PM What makes an interaction meaningful? By Tracy Borreson When I was working in corporate sales, everything we talked about came back to "meaningful interactions". But, when it comes to...
8/5/2022 11:29:00 PM The Definition of Insanity in Marketing By Tracy Borreson This is my favorite definition of insanity; "doing the same thing over and over and expecting a different result". Yet companies are...
7/30/2022 10:07:31 PM Branding in the Digital World By Tracy Borreson Last week on the Digital Download, we talked all about Branding in the Digital World. It's worth going back and having a listen to the...
5/23/2022 10:55:16 AM How to make sure your business is on the right side as the Digital Divide grows ever wider…and how to stay there. By Digital Leadership Associates We meet some amazing leadership teams from a wide variety of sectors and geographic locations, and it is astonishing how different, even...
5/16/2022 9:42:10 AM Is your corporate marketing content producing results or suffocating your business..? By Digital Leadership Associates Our Social Media content has always been essential when playing out our Digital Identities and providing evidence that we understand the...