We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings...
When the British colonised India they were concerned about the number of deadly Cobras in Delhi.
The local council introduced a cash...
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Why Networking Matters...in all aspects of your business
We all have different relationships with "networking".
Many people see it as a "sales-only" activity. As in, it's only something you do if...
What makes an interaction meaningful?
When I was working in corporate sales, everything we talked about came back to "meaningful interactions". But, when it comes to...
The Definition of Insanity in Marketing
This is my favorite definition of insanity; "doing the same thing over and over and expecting a different result".
Yet companies are doing...
Branding in the Digital World
Last week on the Digital Download, we talked all about Branding in the Digital World. It's worth going back and having a listen to the...
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