1/16/2023 10:45:56 AM A 5 minute read to improve your commercial future...Why you should take Thought Leadership seriously in 2023... By Digital Leadership Associates For anyone who reads any of my content, you may have noticed that all through 2022 I was raving about the '2021 Thought Leadership Impact...
1/9/2023 11:30:21 AM Questions from the client base #12: “I’m not a creative person, will this be a problem for me in Social Selling...?” By Digital Leadership Associates “I’m not a creative person, will this be a problem for me in Social Selling...?” One of the most rewarding aspects of working with CRUX...
11/28/2022 4:33:39 PM What matters most? Holding onto an old-fashioned idea and hoping you are right or the success of your company? By Digital Leadership Associates Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
10/31/2022 12:01:44 PM Influencers Can Build You Up & Take You Down - Here's How. By Stephen Sumner Prior to the pandemic and most certainly during it we saw several high profile retail stalwarts hit the terminal buffers. One of the...
10/25/2022 9:38:25 AM "I don’t want to post personal content on Social Media…" By Digital Leadership Associates I don’t want to post personal content on Social Media… We hear this a lot, but it’s a distraction and you’ve missed the point. An...
10/19/2022 8:54:56 AM If Inboxes Are Full - Post Boxes Are Waiting! By Stephen Sumner As with all things retro what goes around comes around. Ever since the advent of the internet there has always been the doom mongers who...
10/11/2022 11:24:29 AM Why should anyone care about what you do? and how to change that... By Digital Leadership Associates My wife asked me last week, “what the toughest sales job you ever had...?”That was easy to answer, it was when I was in Health and...
8/5/2022 11:29:00 PM The Definition of Insanity in Marketing By Tracy Borreson This is my favorite definition of insanity; "doing the same thing over and over and expecting a different result". Yet companies are...
7/20/2022 2:38:27 AM Pizza vs. Digital Influence By Tracy Borreson Ok, go with me for a minute, folks. I want to talk about how we buy pizza vs. how we buy digital influence. And I know you all know how...
7/11/2022 8:14:24 AM The battle lines for order intake, revenue and ebitda in your sector are drawn, and they are online…are your team ready? By Digital Leadership Associates The battle lines for order intake, revenue and ebitda in your sector are drawn, and they are online…are your team ready? We meet Sales...
6/29/2022 12:32:07 PM The Social Highground By Digital Leadership Associates I have been watching the new Obi Wan with the wife on Disney Plus. It’s had some negative reviews but we have really enjoyed (it has also...
6/27/2022 2:21:15 PM How to cut through the online noise in your sector and why it will change your business for the better... By Digital Leadership Associates One of the most important and powerful documents I read last year came out in September and it’s been within arm’s reach ever since. I’ve...
6/16/2022 10:40:15 AM As the saying goes if it's 'Free' You're the Product By Stephen Sumner We like content,love content, Game of Thrones (never seen it BTW), Peaky Blinders (superb), all kinds of sport Cup (mens and womens) and...
6/8/2022 10:21:29 AM Welcome to the Social Upside Down By Digital Leadership Associates If you’re a big fan of the 80’s you will almost inevitably have seen (or heard) of stranger things. If not what rock have you been hiding...
5/23/2022 10:55:16 AM How to make sure your business is on the right side as the Digital Divide grows ever wider…and how to stay there. By Digital Leadership Associates We meet some amazing leadership teams from a wide variety of sectors and geographic locations, and it is astonishing how different, even...
4/11/2022 11:01:50 AM Getting off the hamster wheel of traditional Sales, Marketing and BD and why its important to start today... By Digital Leadership Associates Before we start a Social Selling & Influence transformation programme with a new team, we run a Social Media Strategy development...