3/16/2023 10:38:14 AM Are Pure-play Retailers Immune To The Issues Facing Their Physical Retail Counterparts? By Stephen Sumner Traditional retailers that failed to recognise the potential impact of eCommerce have been seeing casualties for well over a decade. This...
9/28/2022 11:02:19 AM Low AOV's - Check Out Your Social Commerce. By Stephen Sumner With the continuing rise in 'shoppable' social platforms like Instagram and TikTok we're now starting to see how 'Social Commerce' is...
9/9/2021 8:58:57 AM Want Some Low Cost, No Cost Retail Ideas to Kickstart the Festive Season & Beyond - Here You Go! By Stephen Sumner I get that by now all product plans are sorted, and it's most likely sales, marketing, and staff training activity is in full swing as...
8/30/2021 9:50:43 AM Why 'Drop Shipping' Is Already The Great Retail Disrupter. By Stephen Sumner Without Zuck we wouldn't really have had the huge take up on social media, without LinkedIn morphing into a business network site, it...
6/9/2021 8:55:45 AM How Retail is Leaving Money On The Social Table. By Stephen Sumner Have you seen or even put together a Facebook or Instagram 'story' yet? This is the function that allows you to knit a number of...
5/3/2021 10:31:48 AM When a 'Good Enough' eCommerce Experience Is NO LONGER Good Enough. By Stephen Sumner Today's digitally savvy and not so loyal consumer are firmly in the driving seat, it's they who get to choose when, where, and how they...
3/23/2021 12:50:58 PM Online Retail Returns: 3 Ways You Can Reduce Them & Educate the Consumer in the Process. By Stephen Sumner As we know Online shopping has risen strongly during the pandemic, but this has also meant a big increase in the number of items being...
3/23/2021 12:46:40 PM We're All Customers of Someone Else's Business So Why Are You Still Using Jargon Like 'Pipeline & Funnel'? By Stephen Sumner A recent report shows that approximately 86% of consumers view product reviews as an essential aspect when researching and selecting...
3/8/2021 10:30:20 AM Phygital Magic is What's Needed to Immerse Today's Consumers By Stephen Sumner I write this blog as most of the world anticipates their version of release from lockdown. Retail in all its forms and sectors in...
2/11/2021 9:20:56 AM eCommerce - Why It's All About the Transaction Not The Social Experience. By Stephen Sumner I've been involved in eCommerce since the very early days, and during that time I've seen a lot of brands come and go, along with a whole...
1/25/2021 11:30:07 AM Is eCommerce As we Know it Impenetrable to Disruption? - I Don't Think So, Here's Why! By Stephen Sumner Of course the Covid crisis has accelerated the collapse of businesses that already had weak balance sheets, especially those that were...
12/27/2020 12:03:03 PM eCommerce is Not Transformation - Or Is It? By Stephen Sumner Without a doubt retail has been in turmoil for sometime, everywhere we look from the traditional High Street, to those household name...
10/18/2020 11:54:53 AM How Comics & Games Can Change the Shopping Experience for All Retail Brands. By Stephen Sumner When you take time out to better understand the consumer you tend to create a more internally and externally aligned match, if done right...
10/18/2020 11:21:31 AM "Are You Not Entertained" - In Retail We're Definitely Not! By Stephen Sumner "Start with the customer and work your way back from there" This has always been my mantra throughout my time in multi-channel retailing....
10/11/2020 12:01:15 PM Is 'Amazon' Really the Right Place for Luxury Brands - Or Yours for That Matter? By Stephen Sumner As the mighty 'Amazon' are now opening up further to include several well known 'luxury' brands some are saying this is a good move. I...
10/5/2020 2:48:08 PM If Money is Still 'Too Tight to Mention' Are 'John Lewis and Marks & Spencer' Still Doing Xmas Reveal Adverts This Year? By Stephen Sumner We now know that pre-Covid e-commerce has led to fewer people coming to our physical stores. So, with what looks like a very worrying...