Is Social Media Heading In the Same Direction As The Smartphone?
As the 'Smartphone' became the ubiquitous device for billions around the world people were making choices based on affordability, ease of...
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WARNING 'The Metaverse' Will Either Dilute Or Increase Value For The Luxury Sector — Here's Why!
If a brand/company wanted to reinvent itself it must first take a serious note of changing consumer behaviours and recognise that inertia...
Today's Retail Business Imperative Is No Longer Incremental Change.
When you hear the words 'business transformation' do you switch off and think "here we go again, another tech project"?
It seems that's...
Why a Focus on Tech Rather Than on Customer Value is Holding Retail Back.
If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
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