5/15/2023 11:38:52 AM WTF Is AI And Will It Replace Me? By Stephen Sumner By no means am I purporting to be an expert or have an in depth understanding of how to harness AI - fortunately it seems I'm the same as...
8/25/2022 10:19:39 AM Is Social Media Heading In the Same Direction As The Smartphone? By Stephen Sumner As the 'Smartphone' became the ubiquitous device for billions around the world people were making choices based on affordability, ease of...
7/1/2022 10:55:16 AM WARNING 'The Metaverse' Will Either Dilute Or Increase Value For The Luxury Sector — Here's Why! By Stephen Sumner If a brand/company wanted to reinvent itself it must first take a serious note of changing consumer behaviours and recognise that inertia...
11/10/2021 3:06:30 PM Today's Retail Business Imperative Is No Longer Incremental Change. By Stephen Sumner When you hear the words 'business transformation' do you switch off and think "here we go again, another tech project"? It seems that's...
9/28/2021 10:54:34 AM Why a Focus on Tech Rather Than on Customer Value is Holding Retail Back. By Stephen Sumner If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...