4/20/2021 9:22:45 AM How Agile Retail Pop Ups & Social Media Are Creating a 'Whack A Mole' Challenge for Retail Multiples By Stephen Sumner Everywhere we look today we can access virtually any kind of content. If your on Facebook, Instagram, and now even on LinkedIn you will...
1/14/2021 9:52:19 AM Don't Be a Zebra in a Herd of Zebras. By Stephen Sumner To get people out of the 'stay at home' anxiety' mindset means that today this should be a unique experience for the consumer, something...
9/7/2020 11:34:43 AM Retailers Need to Stop Fighting with the Landlord & Do This. By Stephen Sumner The daily pressure on physical retailers around the world to meet the expected demands from consumers has never been greater. The bar to...
8/5/2019 11:17:58 AM Can ads manipulate our emotions - how we can try to resist?. By Stephen Sumner I came across this short (link below) but interesting video on the BBC news website, it talks about how ads are designed to trigger an...
5/7/2019 12:22:38 PM Is Advertising on a ‘suicide’ mission By Stephen Sumner The traditional push advertising model has been the stalwart for all media companies on and off the web, however that model is...