I have been doing some deep dive 'go to market' research for a client of mine around those pesky 'yoots' known as the 'Gen Z people'....
Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...
The speed at which Chinese innovation is becoming ingrained in user behaviour in China provides us in the west with a window of...
As a company you have to have a strong sense of who you are appealing to if you are to build a sense of personality (brand) that starts...
For this blog I've picked up on a couple of trending stories. My focus is to stimulate the industry to continue to recognise that you...
If you live in the right part of the country (UK) you can now call on a whole raft of app-based systems that promise to bring you...
Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...
Brands that didn’t take e-commerce and digital mastery seriously enough before the pandemic are now out of business, or heading in that...
The current crisis has forced organisations to adapt rapidly to new realities, opening everyone’s eyes to new, faster ways of working...
I write this blog as most of the world anticipates their version of release from lockdown. Retail in all its forms and sectors in...
Let me give you something to think about. If you had seen the following statement prior to this pandemic what would you, your leadership...
Consumers are a fickle bunch, if you're brand is no longer as relevant as it once was they will go to the next one with whom they 'feel'...
Of course the Covid crisis has accelerated the collapse of businesses that already had weak balance sheets, especially those that were...
To get people out of the 'stay at home' anxiety' mindset means that today this should be a unique experience for the consumer, something...
Over the years I've worked on numerous brand realignment, and brand re-positioning strategies, these include companies of varying sizes,...
Since March 2020 when this crisis broke every citizen in every country has been drip fed the message 'stay at home'. By the end of...