3/23/2021 12:50:58 PM Online Retail Returns: 3 Ways You Can Reduce Them & Educate the Consumer in the Process. By Stephen Sumner As we know Online shopping has risen strongly during the pandemic, but this has also meant a big increase in the number of items being...
8/24/2020 12:00:00 AM Can Shopify Drive Commerce from Content on TV & Take on the Might of Amazon? By Stephen Sumner The merging of commerce and content continues with a few interesting innovations. Those that have worked out that we all prefer to enjoy...
8/4/2020 10:59:19 AM The Social Bots Driving Luxury Retail Traffic & the Price Up. By Stephen Sumner In order to create the illusion of brand value and FOMO (fear of missing out) there is a model of scarcity that has ran through the...
7/27/2020 9:40:19 AM What Can Retail Learn From Luxury Brands Using 'Social' to Connect to Consumers? By Stephen Sumner For business and consumer behavioural reasons I keep a close watch on China - and not just for stories, myths, and especially not for...
6/14/2020 11:56:54 AM eCommerce was King & Queen During the Pandemic, But Can it Keep it's Crown? By Stephen Sumner Many years ago when eCommerce was in its infancy we in Europe took our lead from the west, in particular from the good old US of...