3/28/2023 9:06:29 AM 'Why A Fool With A Tool Is Still a Fool' By Stephen Sumner A lot of 'future change makers' (maybe you) are now in the workplace. These are the guys and girls who know nothing other than a digital...
1/5/2023 2:33:51 PM How To Inject A Startup Mentality Into A Retail experience, Without Budget-Crushing Investment. By Stephen Sumner As far as 'experiences' go physical retail (pre-Covid) in my opinion seems to have leaned too far into the transactional experience...
11/28/2022 3:47:34 PM Questions from the client base #11: How do we use Strategic Social Media to help us grow in new territories...? By Digital Leadership Associates Last week I hosted the latest OGV Energy Live on the topic of ‘International Growth’. We heard from the leadership team at Motive...
10/25/2022 9:38:25 AM "I don’t want to post personal content on Social Media…" By Digital Leadership Associates I don’t want to post personal content on Social Media… We hear this a lot, but it’s a distraction and you’ve missed the point. An...
9/21/2022 1:45:26 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi. The local council introduced a cash...
9/5/2022 12:18:53 PM "Formality to Community" - How these 3 words will improve your business… By Digital Leadership Associates In 2018 I was the Managing Director of an Energy Service company. I had a selection of ‘tools and techniques’ that I used to grow...
7/26/2022 11:13:51 AM How to beat 'the algorithm' once and for all...a step by step breakdown for modern businesses. By Digital Leadership Associates A friend of mine posted a piece of content last week about their frustration with Social Media algorithms. They wrote about how the...
3/28/2022 11:36:59 AM Defining you and your teams digital identities and putting them to work for Sector dominance... By Digital Leadership Associates I was running a session with a clients team last week, a module focussed building sector influence on Social Media. Its built around how...
3/14/2022 2:18:53 PM Questions from the client base #6: How much time will my team to be spending on Social Media…? By Digital Leadership Associates This very much depends on what you need from this and what are the required results. This sounds like a squirmy answer, let me explain…...
3/8/2022 9:12:26 AM Retailers No Longer Tell a “Brand Story" - They Tell Category Stories And It's Damaging. By Stephen Sumner Would you buy a car direct from the manufacturer rather than going to the retailer? It's no secret that many brands are looking to...
2/21/2022 3:38:44 PM Developing business in new geographic territories - A 4 point digital strategy for any sector. By Digital Leadership Associates One of the areas we are often asked to help with is in the creation of digital expansion plans. Plans that are founded on data and...
2/15/2022 11:50:21 AM Is An Analog Match Day Program Still Relevant? By Stephen Sumner When I was growing up one of the best treats ever was to go to the 'match' and watch my team which is and always will be 'Manchester...
12/29/2021 11:11:08 AM If Retail Is Back in Triage - Do This! By Stephen Sumner This ongoing pandemic has triggered an exodus of companies and consumers to accelerate into the digital space. At the start of this...
12/28/2021 3:37:13 PM Reflection and learning from Social Selling & Influence coaching in 2021...My top 3 for 2022. By Digital Leadership Associates What a year it's been… A year of ups and downs, stops and starts (and stop agains...!). The clank and creak of industrial wheels heaving...
11/10/2021 3:06:30 PM Today's Retail Business Imperative Is No Longer Incremental Change. By Stephen Sumner When you hear the words 'business transformation' do you switch off and think "here we go again, another tech project"? It seems that's...
10/20/2021 9:35:30 AM I Can't believe I'm Saying This But - Who Remembers 'Arcadia'? By Stephen Sumner Back in the 1990's a movement via something that quickly became known as 'being online' was gradually taking place, this was the birth...