4/12/2021 11:13:51 AM Forget NPS & Mystery Shopping - In Retail "Social Sentiment" Is Driving Transformation. By Stephen Sumner "A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
1/14/2020 10:56:22 AM Is This The beginning of the End of eCommerce? By Stephen Sumner "media is now a cost of sales and rent is now a cost of customer acquisition. Retailers that miss or ignore this shift will do so at...