As a company you have to have a strong sense of who you are appealing to if you are to build a sense of personality (brand) that starts...
For this blog I've picked up on a couple of trending stories. My focus is to stimulate the industry to continue to recognise that you...
I was talking to a few people in retail the other day about how eCommerce has forever changed the retail landscape and the way people...
The retail industry is most impacted by dynamic changes in consumer demand as today’s consumers want immediate, easy, 24/7 shopping...
Prior to this crisis the role of the CMO was already seen as a relatively short term tenure, mainly because it was/is profoundly...
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...
We have an inbuilt ability to be able to recall stories more than we do with the modern day disease called 'intrusive push advertising'....
One of the reasons the physical 'Shopping Mall' was seen as a great place to be alongside the retail High Street is because it leveraged...
Most companies that adopt technology tend to look at from an internal cost saving perspective rather than a consumer centric mindset. The...
I write this blog as most of the world anticipates their version of release from lockdown. Retail in all its forms and sectors in...
In times of desperation retail brands dial up the 'Sale', or 'Offer' messaging. Whilst these are potential buying signals for consumers...
"A realization is the act of becoming completely aware of something" "A realization is a gradual or sudden understanding or...
Pre Covid-19 retail companies in different sectors who 'said' they were keen to change. we saw lots of As we now know many of them...
I'm not a great believer of the corporate 'vision and values' nonsense. Mainly because this tends to be an outdated boardroom...
With the continued fall out in the retail sector and ongoing concerns around the impact of a 'no deal' Brexit, each day we see the...