11/1/2020 12:37:46 PM If You Don't Do it - The Mighty 'Amazon' Will.... By Stephen Sumner The west is still fixated with getting people through the 'funnel', something that leans heavily towards the transaction than experience....
6/22/2020 9:52:42 AM 'Amazon' - Is It a Friend or Foe? By Stephen Sumner If you're in the business of selling stuff, having your product on Amazon's 'Buy Box' is - to put it mildly - a good thing. But does...
1/14/2020 11:30:24 AM Can Retail Survive Amazon's ‘Free Returns’ or turn it to an advantage? By Stephen Sumner One of the reasons the physical 'Shopping Mall' was seen as a great place to be alongside the retail High Street is because it leveraged...
11/18/2019 11:18:06 AM Why Amazon is not a sustainable strategy for your brand or business? By Stephen Sumner After a period of positively insane growth in which it has skyrocketed to, by some estimates, close to half of all the online sales in...