Why Your 'Social Selling' Strategy Doesn't Work.
Social selling despite what you think, and what you're 'one day masterclass' LinkedIn guru told you isn't actually about 'selling' - it...
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What You Should Know When Mapping Your 2021 Marketing Strategy
I spotted this article the other day, this is the paragraph that interested me.
"A recent B2B buyer survey showed that most senior...
The State of the Nation on Social in 2021
In this blog, I'm going to take the latest social media report by We Are Social and Hootsuite, complied by Simon Kemp and break it down...
Any CMO who wants to understand how to really harness martech should read this blog
CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World
This Harvard Business Review article makes some interesting forecasts about the use of social media by business.
"The Special...
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