Why Digital Initiatives Should Add Customer Value - Not Just Be A Gimmick For Xmas.
American fashion company, Ralph Lauren has leveraged its highly recognised brand and innovated its use further into the digital space.
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I'm constantly amazed at people who are talented marketeers, who when they arrive at work forget to think about how they behave on social...
"If I had $1 to invest in digital"
Do you spend your marketing budget on digital advertising?
If you do you'll have seen (pre-covid) the cost of those ads going up, factor...
How A 'Welsh' Innovator Became the Amazon of Its Day.
Without a doubt the 5th Industrial revolution is now a rapid work in progress.
It's been a defining time for sure, not only has this virus...
Why 'Helping Employees' to Help You is a Key Element in Today's Retail Playbook.
I have operated in the multi-channel retail space for sometime and am constantly amazed at the speed of ongoing changes driven in the...
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