8/9/2019 10:50:09 AM Targeted Adverts Don't Work Anymore. By Stephen Sumner So your in the publishing and content creation business, you've spent years building up your audiences only to now see most of the...
8/5/2019 10:27:11 AM I believe what my media agency tell me, they provide chocolate cookies!. By Stephen Sumner You're with the media buying agency for that 'monthly' in arrears review meeting, the stage is set for them to take you through how they...
7/30/2019 9:42:09 AM Advertisers will pay a premium for genuine traffic, but they still can't listen! By Stephen Sumner As ad fraud continues to rise advertisers are constantly scratching around to find ways to ensure that the traffic that get reported is...
7/30/2019 9:09:51 AM Is this really the end of ad tech? By Stephen Sumner As more and more web browsers are having to adapt or die in the increasingly draconian world of data privacy, the impact is being felt...
7/29/2019 1:43:23 PM The Ad Blocking 'WhackaMole' Olympics By Stephen Sumner Have you deployed an 'Ad Blocker' yet? There's lots to choose from in order your online experience is improved regardless of device, and...
7/29/2019 1:25:34 PM The Tsunami of Ad overload, is it sustainable? By Stephen Sumner Are you on Instagram and FaceBook? I read that 1 in 4 post on those platform are now Ads, I also read that in order to maintain demand...
7/29/2019 12:58:42 PM Why 'Ghosting' Invalid Traffic is Great for Fraudsters By Stephen Sumner $230 Billion is the figure forecast to be spent on mobile ads in 2019, as with other channels and devices it's an extremely lucrative...
7/23/2019 9:50:49 AM Why Ad Skipping Video's actually helps advertisers By Stephen Sumner Hands up, how many of you can't wait for the 'Skip Ad' button to arrive on YouTube, how many of you put the kettle on, or leave the room...
7/22/2019 11:09:27 AM Why Ad Tech is a 70% 'Bad Tech' Tax? By Stephen Sumner Ad Tech is currently made up of over 7k+ different companies, all of them are involved in the digital ad buying eco-system, this is a...
7/22/2019 10:40:40 AM How Do You maintain Lead Gen without Advertising? By Stephen Sumner There is a growing online trend happening called #TurnOffAdTech, and I have to say it's long overdue, and is rapidly gathering momentum,...
7/8/2019 10:08:49 AM Why You're Not Advertising, Your SHOUTING with your ads. By Stephen Sumner I find most adverts intrusive, how about you? I get it that there are those of you who think they're not too bad, but my guess is your...
7/4/2019 11:16:58 AM How can a 'Fake' profile' save you from Intrusive Ads? By Stephen Sumner As someone whose extremely vocal and passionate about intrusive advertising, in particular the stealthy, and potentially illegal way the...
7/4/2019 10:57:47 AM Why Isn't Advertising Working on Social Media? By Stephen Sumner Social media firms risk losing advertising revenue from UK businesses unless they do more to protect users on their platforms, marketers...
5/10/2019 9:33:39 AM Help, My 'App' Is Infected! By Stephen Sumner Ad Fraud and Brand safety are intertwined in the same murky bucket as agencies that cannot, or will not provide its clients with an...