Building Digital-Ready Culture in Traditional Organizations
"We must be digital" we hear so often, but where do you start?
Companies have so many "legacy" processes. Or IT jumps in with some...
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Why Your Social Media Marketing Strategy Sucks
We talk to a number of people and they say "we tried social media and it didn't work".
What they did was did a few tactical posts or...
Why Accounting and Finance Needs a Seat at the Digital Transformation Table
When I talk to people about digital transformation the conversation soon turns to customer experience.
The trouble for many...
Who Should Really be Driving Digital Transformation?
All these different people involved in digital transformation (according to this article) seem to sit in IT.
Digital Transformation is not...
The Post-Advertising Future Is Here
It’s interesting to watch the demise of the mighty advertising industry. This article sums it up nicely, not only the move to digital but...
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