1/31/2023 11:00:03 AM In the midst of all this commercial disruption, are you a growth leader or are you slow to action..? By Digital Leadership Associates Last week I was presenting in person to a group of professionals on Digital Influence. This was an interesting group as the ‘win’ for...
1/16/2023 10:45:56 AM A 5 minute read to improve your commercial future...Why you should take Thought Leadership seriously in 2023... By Digital Leadership Associates For anyone who reads any of my content, you may have noticed that all through 2022 I was raving about the '2021 Thought Leadership Impact...
1/9/2023 11:30:21 AM Questions from the client base #12: “I’m not a creative person, will this be a problem for me in Social Selling...?” By Digital Leadership Associates “I’m not a creative person, will this be a problem for me in Social Selling...?” One of the most rewarding aspects of working with CRUX...
11/28/2022 4:33:39 PM What matters most? Holding onto an old-fashioned idea and hoping you are right or the success of your company? By Digital Leadership Associates Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
11/7/2022 10:17:30 AM Questions from the client base #10: “Does all this B2B digital/social stuff have a shelf life...?” By Digital Leadership Associates I was on a call with a management team recently. We ran through what being a Social organisation means, the reason it's important, how it...
10/25/2022 9:54:31 AM Our commercial worlds have evolved beyond recognition, yet we are still hiring the same people… By Digital Leadership Associates You may have noticed there are a lot more job adverts being posted for Sales and Business development professionals of late. What does it...
10/25/2022 9:38:25 AM "I don’t want to post personal content on Social Media…" By Digital Leadership Associates I don’t want to post personal content on Social Media… We hear this a lot, but it’s a distraction and you’ve missed the point. An...
10/10/2022 4:05:46 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi.The local council introduced a cash...
8/22/2022 11:35:32 AM Questions from the client base #9: “What if we train our people in Social Selling, they become ‘famous’ and are poached by a competitor?”. By Digital Leadership Associates "An employer once said, "What if I train my people and they leave?" I say, what if you don't train them... and they stay..." -- Evan...
8/19/2022 8:07:03 AM The Holy Grail For Any Business Is Growth In ARR, But What Is It And How Do You 'Grow' It? By Stephen Sumner Spoilt for choice is what we are! I'm talking about the surge in growth around streaming networks from Netflix, Amazon Prime, BritBox,...
8/5/2022 11:29:00 PM The Definition of Insanity in Marketing By Tracy Borreson This is my favorite definition of insanity; "doing the same thing over and over and expecting a different result". Yet companies are...
7/26/2022 11:13:51 AM How to beat 'the algorithm' once and for all...a step by step breakdown for modern businesses. By Digital Leadership Associates A friend of mine posted a piece of content last week about their frustration with Social Media algorithms. They wrote about how the...
7/14/2022 10:08:54 AM What B2B Is Learning From The B2C Lead Generation Mindset? By Stephen Sumner According to recent research from Gartner and Forrester 68% of 'prospects' looking to do business in B2B land have already completed...
7/11/2022 8:14:24 AM The battle lines for order intake, revenue and ebitda in your sector are drawn, and they are online…are your team ready? By Digital Leadership Associates The battle lines for order intake, revenue and ebitda in your sector are drawn, and they are online…are your team ready? We meet Sales...
6/27/2022 2:21:15 PM How to cut through the online noise in your sector and why it will change your business for the better... By Digital Leadership Associates One of the most important and powerful documents I read last year came out in September and it’s been within arm’s reach ever since. I’ve...
6/22/2022 12:47:53 PM Questions from the client base #9: "How can Social Media help us take our company into new geographic territories...?". By Digital Leadership Associates So you want to expand! You want to take your business into a new location, a new country or a new continent. Remember how we did it way...