Focussing on legal design and legal tech and legal everything else is getting in the way.
"Over the last few months I’ve been speaking to some incredibly talented and clever people inside law firms and in the legal tech sector. In that time I’ve noticed something that is becoming increasingly common and gives me real pause. Legal innovation is becoming very insular."
So says the 'legal' author of the article (link below) who seems to be on a bit of a mission to drag his profession into the 21st Century.
I find it an interesting conundrum that the legal services profession and the analog paper driven processes that are, endemic, and systemic in a centuries old profession is leaving itself wide open to the same disruption that's currently taking place in the banking and financial world.
As the article says, they seem to be stuck in an internalised view that digital transformation is about the tech (well, its part of the solution) but its biggest opportunity and most powerful enabler is the people power they can energise and tap into, however, this would call for a complete change in mindset, which includes taking a less 'internalised' view of the world.
The corporate legal sector in particular operates in a global market, its commercially immense, and no doubt quite complex. If you add into that the fact they all have to operate in tightly regulated sectors and territories, which all have strict compliance rules just how do they choose to 'market' themselves?
All highly regulated industries have an amazing opportunity to utilise the social media landscape, they must have so many amazing stories and case studies that if told in an authentic way can 'humanise' what for most of us is simply riddled with jargon, fancy suits, heavy cost, and a lavish lifestyle.
There is a better way - come with me?
We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.
Part of that evidence it that you are reading this blog, just like many others - including your competitor!
We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.
Law is missing a trick. It’s missing it so much that it’s leaving the door wide open for disruption — not just from the new kids sprouting start-ups all over the place but from your biggest competitors.