We often hear people say “we tried social and it didn't work”

Sorry but you didn't try social

You may have placed some ads on social or promoted a post

That's just using social as a broadcast mechanism

It's nothing more than advertising

None of us get up in the morning and say

“I want to read ads on social”

You may have sent some inmails, this is nothing more than cold calling on a social network

Why would I buy from somebody I don't know?

You may have connected and pitched or even pitch slapped

Again, why would I buy from somebody I don't know?

Where's the relationship and trust we all know is needed to sell?

You may have posted a photo of your sales kick off (SKO)

I'm not surprised if none of this created any leads and certainly not any revenue

You are treating social media as a broadcast channel

You are treating social as a sales channel

My suggestion is, that if you treat social like this, you will see a difference response

Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction.

Social media is media in which to be social

If it was the place to for adverts it would be called advertising media

If it was the place for brochures it would be called media media

If it was the place for pitching it would be called pitching media

That's why it's called social media, it's the place for conversations, relationships and trust

Can you drive revenue from social media?

Why not benchmark these results against how you are using it today?

For an AE we can shorten sales cycles by 30%

And the average SDR gets 2 x ICP meetings a day

(Thanks to ChatGPT for the Image) 

Want to know more about social selling, check out my new book

Note: Our definition of social selling is

Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction

Can you drive revenue from social media?

Why not benchmark these results against how you are using it today?

For an AE, we can shorten sales cycles by 30%

And the average SDR gets 2 x ICP meetings a day

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.