Talking to a senior business leader recently, the business leader is trying to get his marketing team interested in using a methodology based social selling company like ourselves.
He's seen the results from other companies in his network using social selling, so of course he came to us and we talk him through what it meant and the costs etc.
Anyway, he went back to his marketing team to get them on side.
Marketing this year have changed the logo, changed the website, they have purchased email lists and sent out emails and still there is no pipeline.
This business leader asked the marketing leader "have you tried social?" and the marketing team said "we are killing it, on social, we have purchased some ads and our youtube channel is flying".
Note the average number of views on the youtube channel is 5.
So the business leader thought he would give the marketing team a second chance, often in business it's called "poking the bear". So he asked "have you thought about social selling?"
And the marketing leader said "social selling? I don't do gimmicks I do things that work".
If you are reading this, I guess you wouldn't be surprised that what marketing is doing isn't generating anything. As this business leader said to me "marketing is asleep at the wheel" and I wonder how many more companies this is happening to?
So who's social selling?
In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.
But surely cold calling has a better ROI than social selling? Not according to Merrill Lynch.
"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"
The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.
“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”
Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.
I don't believe you Tim!
If you check out this video of Chris Mason CEO at Oracle reseller Namos, fast forward to 19 minutes 55 seconds. Chris talks about a $2.6 million win from being on social, after completing the DLA Ignite social selling and influence course.
Here at DLA Ignite we don't do "hints and tips sessions" we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.
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