I've just been sent a connection request by somebody who promises to “help businesses automate their outbound prospecting.”

Really?

I honestly cannot think of anything a buyer despises more, well, maybe a cold call

If you didn’t already know, we created an AI Agent, Azpertilo, for a completely different reason: to enable you to scale your humanity, scale your trust, and build actual relationships at scale. Because at the end of the day, that is what buyers actually want

We’ve had people come to us and ask us to automate the soul out of their process, and we have flatly said “no.” Then we ask them: do you really want to drive your buyers away?

Of course, if you’re a mediocre salesperson, sell a low-value commodity, or just think you can crush your quota while putting your feet up, go ahead. Let a bot sell on your behalf. But really?

This company claims you can have your "own custom AI assistant that handles conversations for them, reaching out, replying in real time, overcoming objections, nurturing leads, and booking appointments directly into their calendar.”

Buyers. Don't. Want. That

They pitch it as a way to “help businesses grow by replacing manual prospecting with intelligent automation that works 24/7.” But are you really going to win high-value B2B business like this? Are CFOs and CEOs really going to take you seriously? Or are they just going to see it for what it actually is: Spam 2.0.

This gimmick will not “scale your outreach, increase conversions, and save time.” It will simply make you look like just another spammer.  What you need is a tool that is focused on your voice

Conclusion

If you want to win in today's market, stop trying to replace human connection with automated noise. Real B2B sales are built on trust, not algorithms pretending to have a personality. Instead of looking for a bot to do your job while you put your feet up, focus on scaling your humanity, because a real relationship is the one thing a spam bot can never automate.