We talk quite a lot about personal branding and why its importance in social media is essential.
A key part of our process is to get you to think about your personal brand and what you want to become 'famous' for, yes, you are your own brand.
In simple terms it means how do you stand out against the 100's of thousands of other people with the same, or similar job title as you.
This next bit will either inspire you, or freak you out but here goes;
The person you think of as 'yourself' exists only for you.
Every person you meet, have a relationship with, make eye contact with in the street, bar, beach, are creating their 'own' version of YOU.
You are not the same person to your parent's, children, friends, neighbours or work colleagues. There are literally thousands of versions of you, and those versions grow with every new group of people you interact with.
The same principles also apply to your company, because it's highly likely there are also 100's of thousands of other companies who do what your company does, even start-ups are a variation on an existing business product or service.
So this is why it's one of our key pillars for a 'social transformation' project, and if your an employee who gets to benefit from our methodology and process we will give you a very positive life changing benefit and skill set for you, and your company.
The key to this is based on good old fashioned story telling, and if you have gotten this far then you are reading one of my stories which is part of the proof that our process works.
Brand stories allow people to identify with your brand and care about it.
A brand story is the inspiring narrative of your business — it includes your struggles, successes, and mission.
A brand story should not only present facts but also evoke feelings, it needs to make the reader feel 'this is authentic' and NOT an advert.
We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.
Part of that evidence it that you are reading this blog, just like many others - including your competitor!
We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.
If you want to form connections with customers and clients, having a great brand story is key.