The People We Remember Most Are the Best Storytellers - Here's Why.
We have an inbuilt ability to be able to recall stories more than we do with the modern day disease called 'intrusive push advertising'.
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Social Media Is The New Campfire And Today We All Have a Story to Tell.
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You don't have to be a 'STORYTELLER' to tell your story.
I have been asked by several people over the last few weeks about how I start to tell stories on my profile and my content.
The answer is...
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Midway through January already and I am seeing more and more good news about the new social way of working and interacting...
Why Your Outbound Marketing Isn't Fit For Today's Growth Challenges.
Pre Covid-19 retail companies in different sectors who 'said' they were keen to change.
we saw lots of
As we now know...
Movies Keep Us Entertained - But Can They Make us Buy?
I don't know about you but apart from reading quite a lot this year I've spent a lot of time during these lockdowns consuming TV box set...
How LinkedIn Stories starts commercial discussions...
Now that the buzz has died down, what do you really think of LinkedIn Stories…?
Here's what LinkedIn say:
The important bit, for me...
What 'Luxury' Brands Can Teach Multi-Channel Retail About Creating Emotion over Function & Price.
As a key part of my 'Leverage & Build’ Strategy process I run a number of different workshops - mainly online these days.
If you have
Is Your Content Strategy Fit for Today's Problems?
As you might know I spend quite a lot of time creating blogs, articles, and stories about the multi-channel retail sector.
I genuinely...
What Can Retail Learn From Red Bull's Content Strategy - Clue: It Drives Trust & Revenues.
When I talk to the C-Suite, one of the questions I ask is for them to tell me what the last 3 adverts they saw on social media were about.
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