Last year was a real turning point for us as we had CMO after CMO coming to us and saying "marketing isn't working anymore".

One of the problems they tell us is that the old interruption methods just don't work any more.  Everybody is just to busy and being interrupted by adverts, cold calling and unsolicited emails just pisses us off and in fact we now block people, use ad-blockers, standard technology or use legislation like GDPR to stop all this noise.

The fact of the matter is that nobody likes being sold to anymore.

Which is where "corporate content" comes in.  The problem with corporate content is that it's just "sales noise" it's just an advert.  We are the best in this, we are number one in that, we are market leader in the other.  And of course, nobody believes you and we just tune out as noise. I've written before about how corporate content has now become corporate spam.

The only thing we have to differentiate each company is it's people.

The most powerful thing you can do in business today is to empower you staff to speak on social.

This is not about getting your staff to push corporate content, this is about getting your staff being authentic.  This is about you empowering them to be authentic.

This is about you empowering them to be authentic with video and authentic with blogs.

This is about using that authenticity to collaborate across the world to create and scale your content.  All created by your staff.

Sounds scary?  It is .... 

“You never change your life until you step out of your comfort zone; change begins at the end of your comfort zone.” – Roy T. Bennett