Some industry insights for the sectors I have worked in and how 2020 shaped what we see and hear now in a digital and changing b2b landscape.
#translation & #localization
#logistics & #transportation
What happened last year was last year. If you are still looking back, you will never move forward.
In 2021 the social organisation wins new business on social media.
Buyers need space to make decisions.
Based around what and who they see.
Content and Insights are the answer.
Then they can TRUST you.
But not just that.
You need the other pieces of the social puzzle because without that you are just advertising.
Stand out and own you share.
Plenty to write about.
Anything else, not on the list?
Check the deck.
Be you. Be social.
#socialselling #content #trends #insights
The unthinkable happened in 2020, and business as we knew it was completely upended. Reps were forced to sell like inside sales reps, managers had to coach remotely and leaders had to reinvent their processes to find a way to generate revenue amid economic uncertainty. How will the events of the last year reverberate in the months ahead? What can businesses expect, if anything, in the coming months and years? I've already said that customer retention will be priority number one as the world moves forward. While before, retention measured about equal with gaining new customers, the financial and economic effects of the pandemic now put retention above acquisition.