Regardless if you are Stateside or European, if you sell to European companies then you are required to comply with GDPR regulations.
But actually this is good news! Why?
1. Data isn't something that can reside on some salespersons spreadsheet, you as an employer are now responsible for the personal data you hold. This means companies will think twice about holding data they don't need. The UK Pub group Wetherspoons have deleted their email database. So have we.
2. It changes the way people need to sell. No longer can you bombard people with emails hoping to push them along the sales cycle. Now here's the scary bit. You will need to engage with them. Just think having a conversation with people? A question: Have you thought about how you will realign your sales funnel following GDPR?
So now you’re not trying to entice people, to push them and move them reluctantly to the next stage of the sales funnel or something like that. But you are engaged with people who from the outset have made a conscious decision to be engaged with you. They’ve said, 'Yes, I’m going to give you consent to use my personal data because you’ve convinced me, or I’m at least hoping that you will carry out your promises to benefit me by the use of my personal data.' So you can begin to get into exchanges where there is a mutual benefit.