Regardless if you are Stateside or European, if you sell to European companies then you are required to comply with GDPR regulations.

But actually this is good news!  Why?

Two reasons:-

1. Data isn't something that can reside on some salespersons spreadsheet, you as an employer are now responsible for the personal data you hold.  This means companies will think twice about holding data they don't need.  The UK Pub group Wetherspoons have deleted their email database.  So have we.

2. It changes the way people need to sell.  No longer can you bombard people with emails hoping to push them along the sales cycle.  Now here's the scary bit.  You will need to engage with them.  Just think having a conversation with people?  A question: Have you thought about how you will realign your sales funnel following GDPR?