Scouting for talent, a different approach.
I read an interesting article over the weekend that discussed the change of approach in identifying future talent in sport.
When you...
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Coaching Social Selling - What You Need to Know
At my previous company we rolled out social selling across 4,000 people. Now it would seem pretty easy, here you have a way of...
Europe's GDPR Is Killing Email Marketing, to the Disappointment of No One
A brief history of Marketing to date. In the 1930s there was advertising and (of course) nobody has access to the internet the only...
Halfway Through the Year and the Top Line Number Is off….How Can You Get Back on Track?
Something has happened in the B2B world. We don't know what it is but marketers are saying to me "Marketing doesn't work anymore".
Cultivating a Consistent Narrative: How to Avoid One Story at the Top and Another at the Bottom
One of the things we try and do here at Digital Leadership Associates (DLA) www.social-experts.net is keep everybody abreast of what is...
Europe's New Data Rules Are Gutting Email Marketing Everywhere
It does not seem like good news for email marketing following the GDPR regulations came into place following the 25th May 2018.
That said...
The Ultimate Guide To B2B Influencer Marketing
A large accounting software company, well it was actually their PR agency contacted me and they want a call about how to work together,...
Are You Utilising Employee Advocates? Here’s Why They Are Essential to Your Sales Strategy
One of the problems we are often asked about is "how do we get more leads and meetings?" and the answer is pretty simple. We...
The disappearance of the distinction between B2B and B2C marketing
Great article by Gartner about the merger of B2B and B2C marketing.
While I would agree B2B marketing does not need to drive you to a...
Why Don’t Buyers Want To Meet With Your Salespeople?
Interesting research from Forrester about why people don't want to meet with salespeople.
Two statistics that Forrester pull out is that
1....
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