I really don't like intrusive advertising, and from what I can evidence I'm not alone so when I came across this blog that articulates how to utilise LinkedIn to grow your inbound I was tempted to re-write it.
I was tempted to re-write it because we see so many 'LinkedIn Guru's' on here who provide a 2 hour seminar and tell you that you can also be an expert the following day - Buyer Beware.
I thought it would be a tad dangerous to just give you the abbreviated piece on how you can unleash your 'Superpower' on all social platforms, but it does highlight the underlying value of LinkedIn, and how so many companies and individuals simply don't use it for anything other than FOMO.
For many sales people, “social selling” is the vague idea of being exceptionally active on social media to drive conversions. In practice, the average salesperson rarely goes beyond adding LinkedIn connections and sending the odd follow-up message—a dramatic under use of the marketing potential of LinkedIn.
Before you dive into using LinkedIn specifically, let’s review the basic stages of a social sales funnel:
- Exposure—The prospect hears about your company’s products and services.
- Interest-building—The prospect dives deeper into the value propositions of your products and services.
- Lead generation—The prospect opts into ongoing communication from your business.
- Lead nurturing—The prospect gets the pitch and ongoing information that drives and nudges them toward the sale.
- Conversion—The prospect becomes a customer.
- Retention—The customer interacts with your customer success team and receives ongoing messaging from you to drive repeat conversions and loyalty.
- Word of mouth—The customer talks about the experience (either positive or negative) to their network.
In your world, you might call this a customer journey and have different definitions for each stage. However, this general framework is universal for the most part and helps us map the various ways we can influence a prospect and customer during the sales process.
At DLA Ignite we specialise in helping companies and the internal 'Change Makers' deliver on all these points, and I'm pretty sure we can help you as well.
We have a tried and tested methodology, we hold you and your colleagues hand throughout, ensuring we not only 'teach' you what to do, we also make sure its firmly embedded into your firms DNA.
We don't do retainers, we are not an agency that creates and produces copy/content or sells ads for you.
We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.
Part of that evidence it that you are reading this blog, just like many others - including your competitor!
We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.
For many salespeople, “social selling” is the vague idea of being exceptionally active on social media to drive conversions. In practice, the average salesperson rarely goes beyond adding LinkedIn connections and sending the odd follow-up message—a dramatic underuse of the marketing potential of LinkedIn.