Are you on Instagram and FaceBook?
I read that 1 in 4 post on those platform are now Ads, I also read that in order to maintain demand (and revenues) that Insta is now ramping up even more of those intrusive ads, and if you're one of those people who've clicked on an ad before, then hold onto to your digital Insta pants because your feed will no doubt get flooded with even more adverts.
Facebook’s own documentation also makes clear that ads are served based on a user’s engagement across its platforms — not just your engagement on Instagram alone:
Ads are shown to you based on your activity across Facebook companies and products, such as:
- Pages you and your friends like.
- Information from your Facebook and Instagram profile.
- Places you check in using Facebook.
You have to ask yourself the obvious question which is 'WTF' is all this doing to the user experience at the expense of short term revenues?
I understand that in order to provide the platform for free the company has to find ways to generate revenues, but this 'highest bidder' strategy must be killing off any real engagement.
Just because you can, doesn't always mean you should.
There is an alternative way, if you would like to explore more please contact the author of this blog.
users who frequently engage with ads or brands on the platform are more likely to be served more ads. But, from what we’re hearing, it’s not just happening to people who are more prone to click on ads.