The ROI Dilemma Marketers Face With Programmatic Advertising
Interesting article that does not really promote the need for advertising. After all, the great blessing of digital is that you can...
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Bravery: An Underrated Virtue for Chief Marketing Officers
We meet many CMOs and the number one thing they say to us is that "marketing isn't working anymore".
When I tell this to some CMOs they...
Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics - Where You are Going Wrong
My partner had her car services the other day and she got a hire car. The hire car was built in South Korea and down the side of...
Marketing without Facebook? Let’s Talk About That
There are a number of companies that are boycotting Facebook ads because their ads can be run alongside "hate speech". This means...
What really happens when you spend over £1m on Facebook ads?
I came across this slightly dated narrative from someone who has spent quite a bit of time, and quite a lot of money on Facebook...
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