The ROI Dilemma Marketers Face With Programmatic Advertising
Interesting article that does not really promote the need for advertising. After all, the great blessing of digital is that you can...
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Bravery: An Underrated Virtue for Chief Marketing Officers
We meet many CMOs and the number one thing they say to us is that "marketing isn't working anymore".
When I tell this to some CMOs they...
Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics - Where You are Going Wrong
My partner had her car services the other day and she got a hire car. The hire car was built in South Korea and down the side of...
Marketing without Facebook? Let’s Talk About That
There are a number of companies that are boycotting Facebook ads because their ads can be run alongside "hate speech". This means...
What really happens when you spend over £1m on Facebook ads?
I came across this slightly dated narrative from someone who has spent quite a bit of time, and quite a lot of money on Facebook...
E-scooter company Unicorn Goes Bust after Spending Big on Facebook ads
Facebook ads work, I often buy sub £50 / $50 items from Facebook and Instagram.
Would I buy a $699 (£531) scooter from a facebook ad?...
Facebook metrics boost your ego, not engagement!
If you aren’t an exceptional brand, a top influencer, or the current occupant of the White House, then I hate to be the bearer of bad...
Facebook TV - is it just another looming Data Privacy issue?
The rumors coming out of 'Zuckerberg' land are that the company is still trying to find ways to operate on connected TV's, or Smart TV's,...
The Tsunami of Ad overload, is it sustainable?
Are you on Instagram and FaceBook?
I read that 1 in 4 post on those platform are now Ads, I also read that in order to maintain demand...
Social Media ad Spend Growth Plummets Amid Decline in Trust
Apart from ad agencies and people who sell Facebook, Linkedin and Instagram ads, nobody reads ads anymore!
It's a fact of life.
I have no...
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