At DLA Ignite, we create a lot of Vlogs, Blogs and Podcast.
Collectively we produce quite a lot, and all on a daily/weekly basis. Its why we consistently have the biggest 'share of voice' (SOV) for 'Social Selling' in the world, we are now perceived as the 'thought leaders' in this space.
We do this for a few reasons;
We are looking to help, nurture, inform, hopefully educate, and lead the way when it comes to helping organisations understand how to leverage the true nature of 'Social Media' for something other than crisis management, or a place to broadcast more adverts.
Don't get me wrong this isn't a vanity, ego driven exercise, this is a serious business. We commit to doing this every single day of the week, why, because its an important part of my 'personal brand' and a significant part of what makes DLA Ignite, its embedded in our DNA.
Blogs and Vlog post allow me to give you 'my voice', pass on my experience and thoughts, but above all they help me stand out among all the other thousands of C-Suite's out there.
So that's the context you need to get started in raising your 'personal and company brand' profile.
Here's a few tips, and thoughts from my own journey.
If you’re struggling with content, get to know your audience and think about what they - or if it helps, you - would find interesting.
A recent study (link below) found that 90% of consumers prefer custom content from brands, which is further proof that content is a key aspect of any good personal and company social media strategy.
What it really means is that consumers, or future clients (you and me) prefer people and brands who produce exciting and interesting content, like sending a man to space and pushing him out of a spaceship, rather than brands who post a 500 word blurb on how brilliant they are every other week.
Logically you can't send a man into Space (unless your Elon Musk) but you have been on a journey with your career and business interest, its highly likely you still are.
So, how can you be more like the first brand who sent a man into space, and less like the second who just talks about themselves? It starts with getting to know your target audience. So, the first questions are, ‘who is your target market, why would they be interested in our stories, and what would they enjoy?’.
Take time to find out their hopes, fears, concerns or even just what they find funny, and your content will be much more successful.
Whatever you do, though, don’t bombard them with 'salesy' marketing messages, remember, its a 'social network', so be social.
You’ll also need to consider the content format your audience prefers. It’s no good producing a 2,000 word essay when the people you’re audiences would prefer a couple of headlines, maybe a few well-selected GIFs, or an authentic video!
Another question to ask is ‘where is your target market most active?’ Do your demographic prefer Linkedin, Facebook or Twitter, our experience shows they are more than likely to be on all these platforms, probably more? Getting to know your audience’s browsing and viewing habits will give you a significant advantage.
At DLA Ignite we specialise in helping companies and the internal 'Change Makers' deliver on all these points, and I'm pretty sure we can help you as well.
We have a tried and tested methodology, we hold you and your colleagues hand throughout, ensuring we not only 'teach' you what to do, we also make sure its firmly embedded into your firms and employees DNA.
We don't do retainers, we are not an agency that creates and produces copy/content or sells ads for you.
We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.
Part of that evidence it that you are reading this blog, just like many others - including your competitor!
We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.
90 percent of respondents like the idea of custom content as a way for brands to engage with them, and 89 percent of people believe that type of content is a great way for brands to break through the rest of the clutter online.