Have to tried the latest voice message feature on LinkedIn yet?
Recently I've been experimenting with sending a few of my 'new' connections a video to say 'thanks for connecting', my personal view is that whilst it sounds a good idea, it seems to freak out my new connections who still want to feel comfortable with a simple text message response, apologies if you were a recipient part of my test.
So, what do we do with the voice feature?
My guess is that there will be the usual suspects who abuse the privilege and function to send freaky, spammy messages, and then end up getting blocked by the recipients and pissing people off.
According to 'Tech Republic' (link below) "Voice messaging is ideal for business pros on the go. Whether you are traveling, walking to a meeting, multi-tasking, or just need to provide a more in-depth explanation, voice communication can come in handy. Since people speak four times faster than they type, according to the blog post, speaking is also a much more efficient medium of communication".
Thing is, if you ever watch video's on LinkedIn you'll notice more and more of them now come with subtitles, its a feature that allows you and me to watch the video without all the background noise disturbing anyone at the next desk, on the train, Tube or anywhere else in proximity. So why would a voice message not create the same issue?
Following my video experiment I'm not so sure that video messaging let alone voice messaging will catch on until you have managed to establish a decent relationship with the recipient.
Nonetheless its a potential opportunity down the relationship stream to leave the equivalent of a mobile phone voice message, I'm just not convinced its the right thing to do in the early stages.
As the saying goes 'Just because you can, doesn't mean you should'.
At DLA Ignite we specialise in helping companies and the internal 'Change Makers' deliver on all aspects of social media strategies, and I'm pretty sure we can help you as well.
We have a tried and tested methodology, we hold you and your colleagues hand throughout, ensuring we not only 'teach' you what to do, we also make sure its firmly embedded into your firms DNA.
We don't do retainers, we are not an agency that creates and produces copy/content or sells ads for you.
We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.
Part of that evidence it that you are reading this blog, just like many others - including your competitor!
We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.
Image courtesy of www.visualcapitalist.com
LinkedIn now has voice message capabilities in its app, according to a blog post the company published on Thursday. The new feature allows you to record and send voice messages up to one minute long, said the post.