Why Retail Can't Afford To Stay Front of Mind Now and Then.
As we look to try and kick start what was an extremely difficult sector pre Covid I genuinely believe that retail has now got the chance...
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Can Marketing Still Lay Golden 'Growth' Eggs in a Post Pandemic World?
Prior to this pandemic marketing communications should have been about 8% of the marketing function’s duties.
However, it...
Why Retailers are Getting Killed by Their Own Customers & The CMO.
On average, CMOs are the shortest-tenured members of the C-suite. Their boards demand greatness from them—expecting top marketers to be...
Are You Still Marketing Like It's 2019?
My journey into marketing started in retail operations, and then into general management.
I like to think I moved up the corporate...
If you’re doing structured Employee Advocacy today, consider reviewing your scope
This is not me saying this, this is conclusion that Catherine Coale from Telstra Purple has come to, you can find the research here.
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