Way back in the mists of time (1973, to be exact), a rock band called Genesis released a song titled “I Know What I Like (In Your Wardrobe)"

It features the lyric: “I know what I like, and I like what I know.”

That resonates, doesn’t it?

Most of us do know what we like

And there’s one universal truth we can agree on: we hate being sold to

So why is it that, when we log into LinkedIn, so many of us start the hard sell?

We know we hate it

We know others hate it

Yet we do it anyway

This is a classic case of “bandwagon bias"

We see everyone else selling on LinkedIn, so we assume it must work and we join in

But here’s the absurdity: doing what everyone else does is precisely why it doesn’t work

In our social selling methodology, we talk about a psychological phenomenon called Gestalt thinking, the ability to step back, see the bigger picture, and break the pattern

By simply making yourself look different, you can shift your win rate from 1 in 16… to 1 in 2

✅ So the question is: do you want to keep blending in, or are you ready to stand out?

Have you thought about using social media to drive business growth?

How do you and your sales team compare with best practice, when it comes to using social media to drive revenue?

Want to know?

Take the assessment and see how you measure up

Start your journey here

What are our customers achieving by using our social selling methodology?

A measured average across our customers

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.