I was looking at a complex document the other day, not knowing where to start

And my partner said “just feed it into ChatGPT and get it to summarise it for you”

Of course, the thing is people know this and are doing this everyday

So when it comes to a complex issue like a vendor selection, they are doing the same

Asking ChatGPT to come up with the vendors, selected and ranked

In this article, they point out that

“Search engines and chatbots using generative AI to summarize web content have significantly reduced the number of human visitors to many websites

Even compared to six months ago, the problem has worsened considerably

Traditionally, for every six times Google crawled a website, one person might visit

In contrast, the rate was about 250 to 1 with OpenAI's crawlers and 6,000 to 1 with Anthropic

Today, it's estimated that Google's crawl-to-visitor rate has declined to 18 to 1, OpenAI's has worsened to 1,500 to 1, and Anthropic's is approximately 60,000 to 1

This decline is likely because chatbots and search engines now save users the effort of visiting websites

Chatbots can retrieve and summarize information without the user needing to leave the chat interface, and AI overviews from major search engines now offer users answers before they click on search results"

But users don't click on the results

People are accepting the AI's responses at face value, as trust in the technology has grown over the past six months

The business model of

Buyer searches for your product or service

By you using SEO techniques, they find your product or service on Google

They click through to your website

Is dead

And it's worse …

Your website is built for humans, not chatbots

So the chatbots crawling your website are not finding the information they want and need

But help is at hand … 

 

Have you thought about using social media to drive business growth?

How do you and your sales team compare with best practice, when it comes to using social media to drive revenue?

Want to know?

Take the assessment and see how you measure up

Start your journey here

 

What are our customers achieving by using our social selling methodology?

A measured average across our customers

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

 

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.