Today I saw a post on Linkedin and ….. oh dear

Everybody is on social today, from the CEO, in fact all of the employees

Research from Linkedin shows that employees get 561% more engagement than brands

It stands to reason, I come to social media to be social 

If I wanted “corporate propaganda” I would go to your website 

As more and more of us are being told to “be social”

Take some photos and put them on social, what's the worst that can happen?

The problem is this comes with little or no training

Whereas we get trained on health and safety, inclusion and diversity, etc

But for some reason, nobody talks to us about social media

Especially when people can impact massive brand damage

What did I see today?

As sales leader posted a photo, that he was recruiting

Come and work for the dream team, he said

And there was the team in a photo from the last team meeting

The problem?

Al team members were white and male

Their arms were linked, in America, this would be seen as “bro culture”

So what?

A number of females came to me and said 

“I would never work for that company or that team, there is clearly nothing for me”

What would anybody else who wasn't white think?

Exactly the same?

Probably why people were using the “funny” emoji and LinkedIn

And that’s the point; intent doesn’t equal impact

In a world where everyone is being encouraged to “get social,” we can’t ignore the responsibility that comes with it

Without proper guidance, training, and awareness, well-meaning posts can send the wrong message and cause real harm to your brand, your culture, and your ability to attract diverse talent

Social media is powerful, but only when used with care, inclusivity, and emotional intelligence

So before you hit “post,” ask yourself: what story is this really telling — and to whom?

Can you drive revenue from social media?

Social selling is not about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.