Last week we interviewed Chris Lewis and Inez Odom on our digital download podcast
Chris and Inez work for Team Lewis
You can watch the podcast here
During the podcast, Chris asks the question “where do people get their best ideas?”
You may know about the Eureka effect?
Eureka (which means "I have found it" in Greek)
The term comes from Archimedes, who was an ancient Greek mathematician, physicist, engineer, astronomer, and inventor
He was sitting in the bath, where he suddenly realised the solution to a previously unsolvable puzzle become clear and obvious and he shouted “Eureka”
When Chris asked where do the best ideas come from he pointed out three things
- We are not in the office, sitting in the bath maybe?
- We are not with other people
- We are not thinking
In conclusion, our conversation with Chris Lewis and Inez Odom left us with a powerful reminder: the best ideas often come when we step away from the noise
Whether it’s in the bath like Archimedes, on a walk, or in a quiet moment alone, creativity thrives in stillness
Chris’s three observations—that we’re not in the office, not with others, and not actively thinking; challenge the conventional wisdom about productivity
Perhaps the next big breakthrough won’t come from a brainstorming session or a boardroom, but from giving ourselves the space to simply be
So, the next time you’re stuck, take a step back—you might just have your own "Eureka" moment.
Where do you get your best ideas?
Can you drive revenue from social media?
Social selling is not about spamming people or inmails or connect and pitch
Our definition of social selling is
"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
And the results?
For an AE, we can shorten sales cycles by 30%
And the average SDR will get 1 x ICP meeting a day
Which should increase your revenue by 20%
You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
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