How to measure your activity on social media

With so many people, sales people, marketers, CEOs, CPOs all using social

I wonder as these posts scroll by what return people are getting?

Often, I ask the question “how much revenue are you generating from social”

I can only think of one time where I didn’t get blank faces

We’ve all been in a meeting where people have told us

“We need to get social” or “don’t forget to post on social”

But what does that actually mean?

As a CEO I know that if anybody spends a $ on marketing I want to see a return

If you post on social, it has to make a bottom-line impact, of course

How do you measure this?

Create a campaign code and track it

If anybody is posting on social, a person or brand

We need a published code we can book leads to

As a business we can then track

Is social making an impact to our business or not?

If it’s not, it’s not that it doesn’t work, it’s because you don’t have a strategy

Would be my guess …

Can you drive revenue from social media?

Social selling is not about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.