In the 8 years that we've been existence we've never spent $ on marketing
Why?
Because we've never needed to
We've never cold called
We've never sent spam email - we don't have an email list
We've never exhibited at events
We've never placed adverts
We've never spent money on SEO services
The feedback we get from marketers, when we started and even today is
That those processes were broken then and they are still broken today
Or we know, (we have the data to back it up) they you will get a better response
Without spending all this money
All of our employees are empowered to have conversations on social media
They create insightful, educational and impactful content on social
Employees get a 561% more engagement than brands (based on LinkedIn data)
Most importantly they don't “post and hope" they know how to harvest engagement to drive revenue from what they do on social
And that’s the point
In a world flooded with noise, we chose connection
In an industry obsessed with funnels, we focused on conversations
We didn’t grow because we shouted louder
We grew because we listened better, shared smarter, and empowered our people to show up as themselves
No spend
No spam
Just trust, value, and consistent results
This isn’t the future of marketing. It’s the present. You just need to lean in.
Can you drive revenue from social media?
Social selling is not about spamming people or inmails or connect and pitch
Our definition of social selling is
"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
And the results?
For an AE, we can shorten sales cycles by 30%
And the average SDR will get 1 x ICP meeting a day
Which should increase your revenue by 20%
You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
