One of the big learnings for us was that AI, gave a pretty average answer
Now for people that are not modern selling currently, zero to average is a great start
But we wanted clients to be good and not average
Which is why our AI has been “down the gym” and has been training
To summarise
If you want to be average - Anybody can write a prompt, go and buy a book
If you want to be good - You need to craft a prompt and train it
(For you to be great - You might be better at doing it as a human)
Take content writing, we have created a good content writer team mate
As well as creating prompts throughout the sales process
If you want a great content writer, then learn the art of storytelling as a soft skill
And write it yourself - Like this blog
For those of you that say they don't have time, we have created “zero time” social selling
Can you drive revenue from social media?
Social selling is not about spamming people or inmails or connect and pitch
Our definition of social selling is
"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
And the results?
For an AE, we can shorten sales cycles by 30%
And the average SDR will get 1 x ICP meeting a day
Which should increase your revenue by 20%
You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
