Picking up on something new isn't always a good idea

Linkedin has just announced that the banner at the top of your profile can now have movement

They are called rotating banners, hurrah!

Just so you know they give me motion sickness and make me feel sick

As soon as I come across one of these rotating banners I cannot look at them

And will immediately go and look at something else

Somebody else's profile for example

If you add one of these rotating banners to your profile

Talk about shooting yourself in the foot 

I remember back in corporate, we tried to come up with a tool other than powerpoint

This was to make us look cool and stand out against our competition

We found this one tool, that everybody thought was cool alternative

Until I, sorry, I was the party pooper, when I pointed out it made me travel sick

Then we found it it made some 25% of the audience travel sick

I wonder if it's the same with rotating banners on LinkedIn

Driving away 25% of your target audience doesn't seem smart to me

Can you drive revenue from social media?

Social selling is not about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.