Was on a call today and somebody said “there is no way you can accelerate deals”

I had to challenge that

One of the issues of legacy sales is that we assume that sales cannot be speeded up

LinkedIn is full of data on longer sales cycles and bigger buying teams

But you can still speed / accelerate the deal cycle

How?

Stop thinking about deals in series - consecutively

We contact somebody and build desire and then get them to take us to the next person

We then get them to take us to the next person, it takes month after month

You need to think about sales in parallel - concurrently

How about this for a plan?

First you build a Linkedin profile, that doesn't make you look like just another salesperson, but somebody a buyer would like to talk to - we call this a buyer centric profile

Next you connect to people in the account you want to sell to

In terms of data, Linkedin allows you to send 200 connection requests a week, using our social selling methodology you will get 60% - 80% acceptance rate

Using our social selling methodology you will get meetings with 10% of those and 34% next action

You can do the maths

This means, for any account from day one, you have multiple entry points

Multiple sponsors (in case one leaves the company)

Multiple economic buyers

You have trust and relationships right across the business

Then finally, by sharing insightful and educational content, you will always be front of mind

I would be so bold as to say, you will be the natural choice with no competition

And being the only AI enabled social selling methodology, just think of the acceleration your business will gain

 This will get you back on the road to growth

Can you drive revenue from social media?

Social selling is not about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.