Great article, by TechCrunch, here, where they say
Never rely on external resources to do your fundraising for you
I also wrote this article this week
This study proves investing in your personal media profile pays huge dividends
The article start with a quote
"Steve Forbes once said that “Your brand is the single most important investment you can make in your business”. And in today’s world of digital media, that advice extends to a company’s founder too." Nice.
Let's give you a quick summary
Want to know more about social selling, check out my new book
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.
If your CEO isn’t pitching to VCs, you’ll never raise money