The days of trying to 'buy' attention is well and truly over. 

Pre Covid people were constantly bombarded with digital junk, triggering ad fatigue and banner blindness. Everywhere we go, we’re greeted by unwarranted ads tags and cookies follow us from place to place insisting we buy things we’ve already bought or have no intention of buying.

A surplus of bad advertising is overpopulating people’s screens and feeds.  Something that I call a 'tax on the unremarkable'.

If you work in the marketing bullhorn department you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further from the truth.  

This is because people today are bombarded with brand messages (adverts) of circa 4k -10k per day across multiple devices. 

A surplus of bad advertising is overpopulating people’s screens and feeds. 

Today there is a significant move to brands that invest in 'earning' that attention.

Whilst there are many ways a company can go about this consumers are today providing us with the opportunity to do this via 'social media'.

But to do this requires a shift in mindset thinking away from the current 'advertise and promote' thinking that's been the modus operandi for brands since the birth of the internet as we know it today, along with the training of all employees and most important a shift in culture.

Being 'on social' isn't just for the guy with the beard or the girl with the tattoo in marketing,  today it's an enterprise wide strategic imperative.


Because that's where today and tomorrows digitally savvy customer hang out.