There is now nearly 58% of the world's population on social media, that's 4.5 billion people!

That's your prospects, your customers and all the people that influence your prospects and customers!

If you haven't read it then you need to read the latest report from Simon Kemp, Hootsuite and We are social.  The link to the report is here.

If you don't want to ready my article *smile* then Simon has created a 9 minute video here.

We are pleased to say that Simon is an advisor to us here at DLA Ignite

Over the last year the number of people on social media has grown by nearly 10%, that's 409 million.

That's 1 million new users to social media every day, that's 13 new users every second. 

That means that social media users are on track to reach 60% of the world's population by mid-2022.

So who's social selling?

In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.

But surely cold calling has a better ROI than social selling?  Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"

The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.

“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind” 

Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.

I don't believe you Tim!

If you check out this video of Chris Mason CEO at Oracle reseller Namos, fast forward to 19 minutes 55 seconds. Chris talks about a $2.6 million win from being on social, after completing the DLA Ignite social selling and influence course. 

Here at DLA Ignite we don't do "hints and tips sessions" we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.