Yesterday Mark Benioff, CEO of Salesforce used his platform at Davos to compare Facebook to the cigarette industry. That might be putting it a bit far, but who knows?

Research paper after research paper has described how digital addiction is shaping our brains. And it's a well accepted fact that information that confirms our biases triggers a dose of dopamine in the cortex. 

Meanwhile the backlash against fake news and intrusive digital advertising continues.  Mark Zuckerberg has already reconfigured the Facebook news feed algorithm triggering howls of despair from publishers who put all their eggs into that basket. 

Today the Guardian and the New York Times. Tomorrow your business? Make sure your ready for 2018, the year of social and digital reform.