11/2/2017 5:47:32 PM | less than a minute read

Why ABM is about People and Process and not Tools

Get in touch

Tim Hughes

Co Founder and CEO

Get in touch

Tim Hughes

Co Founder and CEO

ABM is often seen as being "just another initiative" and often seen as "reorganising the deck chairs on the titanic" than a new way of working.

ABM isn't a new tool, it's a new way of working, your future state, has to be different from your "as is" otherwise it is just another re-organisation.

ABM is a change program, requiring input from sales, marketing, HR, operations, service and support. It needs a new type of leadership and probably different skills from the people you have right now. Good luck!

Planning for a successful Account-Based Marketing (ABM) initiative requires much more than simply investing in new software and asking the sales team for a list of top target accounts.

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