In only 2 years AI has gone from a techy tool to a everyday usage
While many of us are comfortable in its use, I use it every day
Many of us are questioning how it's usage is leaking into everyday life
This blog, as with all my blogs is written by me and not AI
Recently I met somebody and they said they used AI for all internal emails
But they wouldn't use AI for external emails
I've mentioned this to many people that has created an interesting debate
A recent Nielsen study on AI surveyed over 6,000 respondents to understand how today’s audiences feel about the increased usage of AI across media
The findings reveal a critical insight: without transparency, audiences are losing trust in brands, and multicultural audiences—who demand cultural authenticity—may disengage entirely
Growing Skepticism and the Call for Transparency
So while, a recent Prosper Insights & Analytics survey, 81.5% of respondents are familiar with generative AI, and nearly a quarter (25.4%) actively use it.
However, the story shifts when AI is applied to media
Compared to familiarity with AI overall, awareness of its role in creating content and advertisements drops to 69% Moreover, once audiences detect AI-generated content, discomfort grows
55% of respondents feel uncomfortable on websites that rely heavily on AI-generated articles and stories. The distrust deepens further, with nearly half (48%) reporting they do not trust brands advertising on such sites
As we are finding, in a world of AI the most human company wins
This is based on the Forbes article here
This article was NOT created by AI
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