As a small boy, mysteries have always captured my imagination.
And there are some mysteries that will forever evade us.
How the universe started?
Who shot JFK?
Is Nessy really real?
What’s up with that Bermuda triangle thing?
One of the things that’s always baffled me is how badly more traditional corporate sales and marketing teams misunderstand social.
A widening gulf has been opening up underneath traditional sales and marketing for years.
And they think by simply ignoring it that it's going to go away.
It isn’t I'm afraid.
Social media is here to stay.
But it doesn't have to be a mystery.
You see unlike the aforementioned mysteries above.
The more you talk with your customers on social, the less of a mystery it becomes!
And the easier it becomes to convert those conversations into commercial interaction.
The clue is in the name SOCIAL media.
So BE social.
Don't talk AT your customers (like you would do from a traditional marketing approach).
Involve them in your story, build trust and relationships and a sense of community and purpose by inviting them into your world.
You see no one wants to read your corporate drivel, and the only things they'll be using your white-paper for is to wipe their backside.
The art and science of social media is to be human and social first!
Strange that isn't it?
Being as we are social creatures!
The old adage people buy from people has never been more true than it has on social.
Not such a mystery is it?
But you’re worried that you’ll have to relearn everything you ever knew about sales and marketing.
Some of it yes, but how exciting that you’ll be complementing your old skills with newer, better faster ways of interacting with your customers!
With real data at your fingertips as to how those customers interact with you through your content.
Social doesn’t have to be a mystery.
You just need to ask the right questions and have an open mind!
It’s not all as bleak as it sounds, there are better ways of talking to your prospective customers.