While it isn't exactly scientific adding together lines in research, so while 40% say AI (the largest sample) will be the technology of 2018, if you add in the people talking about chatbots then you get to three quarters.

Where as account based marketing does not even move the needle.  Maybe as this is now Business as Usual?  Blockchain and cryptocurrencies, while we have all watched the Bitcoin growth over the year, I'm not sure we can make the jump to practical marketing uses.  If I'm wrong, please write and tell me.